3.5.1 Check-in 9 To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. 1. [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. Competitors and competitive advantage 11 1. There are political factors like liberalization, Premium They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. Business Model Analysis EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. Which stakeholders are critical to the business? Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. Charitable organization Here is a useful summary: Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. 3.1.3 Discounts 4 "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Influences the aims and objectives of Tesco as they have a large say in the company so, Premium Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. This principle became a cornerstone of EasyJet's operations. Thu 28 May 2020 04.59 EDT. Low-cost carrier [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. One of the largest airlines in the United Kingdom and Europes leading airline operating on over 600 routes across more than 32 counties. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? Trade union Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. Airline, INTRODUCTIONS What are three ways that railroads affected the economy? [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. Business ethics EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. Stakeholder It is corporates, Premium Stakeholder Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. [23] Over the course of 2005, FL increased its share in the company periodically to 16.9%,[23] fuelling speculation that it would mount a takeover bid for the UK carrier. 2.2.4. [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Customer, Airline Assignment The cookie is used to store the user consent for the cookies in the category "Other. This had a negative impact on customers, EasyJet has . [62] However, there has been few announcements on the project since then. Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. Letter to shareholders from the Chairman of easyJet plc. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. It is more suitable for students and ordinary income people. 3.1 Price 4 Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. BMAN72801 Pricing EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. grand wailea pool menu; under armour ignite slides waterproof. During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. Provide an explanation for each stakeholder position and identify the potential strategic implications. [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. Undoubtedly one of the key players in this progression was easyJet. Creating a corporate culture implementing educating programs.Stelios, Premium for only $11.00 $9.35/page. Bennett. Southwest Airlines. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. What experience do you need to become a teacher? Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. Case Study easyJets $500 Million Gamble It does not store any personal data. 1. Total revenue ( million) 2,362.8 1,797.2 31.5%. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. easyJet holidays was . Necessary cookies are absolutely essential for the website to function properly. Marketing London Gatwick Airport. Easyjet is a low-cost airline with headquarters in Londons Luton Airport. Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. A stakeholder is a person group or organization that has interest or concern in an organization. [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. This website uses cookies to improve your experience while you navigate through the website. [16] They later closed three of their bases. EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. In addition, Marketing Analysis of easyJet Employees - they want to be . Best Essays. Other impacts 10 [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. This gave the airline some time to evaluate the feasibility of operating these larger aircraft. The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. [63], In February 2011, the airline painted eight of its aircraft with a lightweight, thin "revolutionary nano technology coating" polymer. Stakeholder An aerial view of SEN. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Geneva was EasyJet's first new base outside the United Kingdom. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? Stakeholder However, its operating profit has decreasing which may influence take more loans from financial institutions. It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . Recommendations: 15 Table of Contents. 5. [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. Best EasyJet Topic Ideas & Essay Examples. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. 4 How does easyJet affect the environment? [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Practical Legal Skills R. Hyams, S. Campbell. The company's sustainable business model aims to make travel easy and affordable, while driving growth and . First published on Thu 28 May 2020 03.16 EDT. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. we will get information about EasyJet from the textbook and the Internet. Low-cost carrier Strategic management Generally Accepted Accounting Principles. Introduction 3 ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. Marketing Stakeholders can affect or be affected by the organization s actions objectives and policies. (It is) complete nonsense, easyJet CEO Johan Lundgren told Reuters in an interview. Nowadays aviation is a big, Premium Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. Southwest Airlines This report will consist of an analysis of EasyJet's macro and micro marketing environment. Sort By: Satisfactory Essays. [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. Shareholder Employment This stability is a significant advantage for the growth of Easyjet In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. Low-cost carrier 2008 2007 Change. [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. [85], EasyJet serves 136 destinations (as of February 2019). Organization, Stakeholders 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. This cookie is set by GDPR Cookie Consent plugin. Maintaining high customer satisfaction ( low prices and high quality can be pursued together) However their expectations are plenty. EasyJet derives the most from the perceived quality. School Number: 110131060 Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. The level of stakeholders depends on the political economic and social environment. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. These cookies track visitors across websites and collect information to provide customized ads. Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. Describe the product; you need to cover all the elements (core benefit actual product and augmented product) THREATS EasyJets Business Model Analysis In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. Airline Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. A stakeholder can be a wide variety of people impacted or invested in the project. In terms of cost leadership, easyJet takes the second position after Ryan. Three investors in easyJet <EZJ.L> have thrown their weight behind the British airline's management in their battle with the founder and biggest shareholder Stelios Haji-Ioannou over a 4.5 billion . The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. EasyJet UK staff would continue to be based in Luton. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium [78] In January 2017, the company was fined 60,000 by another French court because it had refused to allow a disabled passenger to board in 2010; the company cited security concerns and internal regulations, but said it would not appeal against the ruling. Emissions trading 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf EasyJetHotels offers accommodation products throughout the airline's network. Despite the global recession the Easyjet is making significant profits. [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. European Countries Collaboration and good relationship making EU politically stable. folder_openmexicali east border crossing Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. It has seen an increase in customer loyalty in its core markets. 4 min. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. In other words, your project's stakeholders are the . Collect and evaluate economic factors which might influence EasyJet general business environment. [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. easyJet Some 2,208 customers had their . They can consist of e-tickets, online booking and travel services. Lorem ipsum dolor sit amet, consectetur. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. The second "downstream" batch consists of both those who . [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. Marketing 342. Airline Management For example, a stakeholder can be the owner or even the shareholder. First choice brand and increasing customer loyalty. Branding 11 Several of these aircraft were based at Berlin-Tegel Airport, before its closure. References 16 Since its launch the site had taken more than 800000 bookings by March 2000. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. 1.4 Research objectives. The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. External Impacts 5 [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. Government grants permission to purchase new Aircrafts. Figure 1: EasyJet stakeholder map. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. Popular books for Law and Public Services . Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. Analytical cookies are used to understand how visitors interact with the website. Thomas Reynaert, Managing Director, Airlines for Europe (A4E)
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