You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. I was having trouble generating leads and converting those leads into clients. But how many agents actually take that advice? Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. It's good to hear how to get it done right. Oftentimes, they do need you, or they need your expertise for one thing or another. If you havent been staying in touch with your SOI like you know you should, youre not alone. Likely, you are already using Listing E-Alerts. However, there is always something that feels special about holding something from your mailbox. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. I was just checking in with you to see how youre doing. Remember, you dont have to harass your SOI with daily sales calls. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. My clients really love it. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. For most people, their home is their most valuable asset, and its also their biggest liability. How low interest rates are and what a great time to buy it is? You didnt think we were going to let you off the hook, did you? It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. Huh? Once you feel like you have established a personal connection, ask them for a business card. And then you reached out via Facebook. This is the foundation of reviving your database and re-engaging your people. It's so great to get off on the right foot - this letter would do it. Then, send a personal note to them. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Your thoughts? I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Happy Anniversary to ME! Theres a first time for everything and that is one of the good ones to to tray you so much about that world. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! If you know anyone whos thinking of moving any time soon, would you just keep us in mind? You made your calls and used your Realtor sphere of influence scripts. Theyre going after the unknown. I just can't do YAY ME! Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. Click on where it says "Audiences" on the left side. Check out these 5 practical tips for growing your sphere with social media. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. Ill be happy to do the research and get back to you quickly. emails to my SOI.. just can't do it. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Send out a simple four by six postcard. You can use variations of this, but the most important thing you can do is to be authentic. SOI. For example, you may want to host a simple summertime cookout. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. This may also help you earn more business. If you really want to make a positive impression, then you may even want to publish in these journals. Michael Montgomery of Rev Real Estate School. Together, we can make this year your best yet! Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. It's been way too long since we've seen each other. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. and Pensacola Beach real estate Save my name, email, and website in this browser for the next time I comment. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. Their new listing or recent sale? If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. When you target through every channel like this, you are in your SOIs brain. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! It is also important for you to diversify your outlets. These are people that know you, and just because of that, you have some influence on them. It will cost anywhere from forty to fifty cents per postcard depending upon volume. Its really simple. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. Your first thought might be My sphere of influence? A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . So, youve sent out an email newsletter. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. You can do this by adding value coming from contribution and giving them something they want. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. This can make a significant difference in your overall reach, as more people will read your content. Do your prospects know? Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. It is so easy to get caught up in the bright and shiny and different methods of lead generation. Its a simple shame on me script. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . Its good to get a phone call from someone who is just calling to check in. People love to look into each others lives, which is why we all love social media. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. Good news! See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. WOW. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. Share your reason for becoming a Realtor. I've written about this concept once or twice or a dozen times - see the list below for related blogs. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. All that I need from you is to verify that I have the correct home address and email address for you. A good CRM must have an IDX feed to your local MLS. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. Dont take the cheap route if its going to come across negatively. And they are provided free through your Multiple Listing Service (MLS). "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. make an informed decision when buying or selling a house. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! It wont be like that for long. Thats the last time Im going to use that real estate agent.. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! If theres one SOI pro tip that bears repeating, its this: Never assume. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? That's a good letter! We can use the search update tool for four general areas. I hope you and your family are doing well. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. Then, see if they will need assistance finding a spot that has more room. Excellent blog and I'm going to share it with some new agents in my office! Great way to phrase the letter - saying thanks to the client is always a must! Pay Special Attention to Those Who Matter Most, 5. The art of the personal written word is dwindling. Are you sure you want to report this blog entry as spam? As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. So take a different approach. Script #1 - Recent Clients & Professional Connections, I hope all is well! These include: What this means is that the current real estate market is volatile at best. This raving fan then tells their close connections about you which in turn builds your sphere of influence. Great post !! Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. That detracts value. Dont do that. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. Try to do this for each and every person on your list.
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